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Real estate agents court Gen
Y,
an article from
USA Today,
reports that the current
real estate slump
has convinced many real
estate agents to start
marketing a group not known
for its home-buying habits:
Twentysomethings. In
order to connect with them,
agents are unleashing a new
breed of marketing tactics,
from posting homes for sale
on YouTube to building Facebook
pages. Jacky Teplitzky,
from New York-based real
estate firm, Prudential
Douglas Elliman said, "This
younger generation is so
technology-savvy, and
because of that, they are
changing the way real estate
is being marketed and how
brokers must use technology
to successfully get to this
group. This demographic is
so important." Leslie
Tyler, vice president of
marketing at ZipRealty
added, "In the market today,
first-time home buyers don't
have as much money to spend
(on luxury homes), but they
don't have a home to sell.
If they're ready to buy and
have good credit and a down
payment, they're valuable to
have. They're more of a
sure thing. They're the
customer of the future."
http://www.usatoday.com/money/economy/housing/2008-06-16-youtube-facebook-generation-y-buyers_N.htm
Additional articles that you
may find of interest:
Maketa makes his case for
expansion
http://www.gazette.com/articles/jail_37389___article.html/maketa_county.html
Mortgage lenders vow quick
response
http://money.cnn.com/2008/06/16/real_estate/mortgage_application.ap/index.htm?postversion=2008061619
Recession fears after
housing bubble burst
http://www.msnbc.msn.com/id/25202778/
For cities, all foreclosure
politics are local
http://www.msnbc.msn.com/id/25195953/
Suburbs a Mile Too Far for
Some
http://online.wsj.com/article/SB121366811790479767.html?mod=RealEstateMain_1
Employers Offer Aid To Avert
Foreclosures
http://online.wsj.com/article/SB121364358799078389.html?mod=RealEstateMain_1
New Homes: A Silver Lining
in Today's Housing Market?
http://realtytimes.com/rtpages/20080617_newhomes.htm
Real Estate Funds Much
Better Than '07
http://www.realtor.org/RMODaily.nsf/pages/News2008061605 |
