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Upgrades are on the way,
an article from
The Gazette, reports
that ground was broken last
week at Peterson Air Force
Base on the site where 597
homes will be built, 55
renovated and 440
demolished. Work will start
next month on 242 units at
Schriever, which now has no
family housing. For both
housing missions, the
military joined forces with
a private Tennessee-based
company, Actus Lend Lease,
to form Tierra Vista
Communities. The first
phase of 30 homes are
expected to be move-in ready
at Peterson in about a
year. The project will also
pump money into the local
economy with about 85% of
jobs going to local workers
and subcontractors.
http://www.gazette.com/articles/upgrades_35251___article.html/way_.html
Prove You're Not Like the
Rest,
an article from
Realtor Magazine Online,
reports that you must be a
good marketer in order to
generate business in a
crowded real estate field.
Experts say to snag the
customer, you've got to find
a way to stand out. The
Personal Marketing Company
Chief Marketing Officer Rob
Murry said, "Real estate is
an emotional business and,
because the market has
changed so much, visibility
is often more important than
ability." According to
Murry, you must appeal to
emotions.
Create a brand that makes an
emotional connection with
your target audience to
distinguish yourself from
the competition. Once
prospects find a real estate
practitioner whose
personality they like or
with whom they can connect,
they are more likely to
select that agent over a
competitor. He added,
"Consumers think that all
real estate agents are the
same. Because they don't
see any differentiators,
they don't see the perceived
value, and are more likely
to want to pay less if they
think they can get the same
thing somewhere else. But
when you're a specialist,
you have a unique value and
are known for something
specific. Position yourself
as a specialist and market
yourself as such to get the
business."
http://www.realtor.org/rmodaily.nsf/pages/News2008041101
Additional articles that you
may find of interest:
A vision of a city - through
kid's eyes
http://www.gazette.com/articles/city_35229___article.html/eyes_kid.html
USOC deal was months in the
making
http://www.gazette.com/articles/city_35175___article.html/usoc_clinched.html
Poll: Growing majority avoid
buying homes
http://www.msnbc.msn.com/id/24106617/
Why bail out homeowners
facing foreclosure?
http://www.msnbc.msn.com/id/24073367/
Realty Viewpoint: If You
Think You're Saving Money
Renting ... Think Again
http://realtytimes.com/rtpages/20080414_realtyviewpoint.htm
Washington Report: Bills on
Capitol Hill
http://realtytimes.com/rtpages/20080414_washingtonreport.htm
Remodelers Can Help
Homeowners Get Year-Round
Sustainability
http://realtytimes.com/rtpages/20080414_remodel.htm |