Personal Real Estate Branding - Staying Consistent to Stay Ahead of the Crowd, an article from RISMedia.com, reports that in today's market that is overloaded with agents, it's a challenge to stand out from the crowd.  The best way to stand out from the competition and be known in a market as the real estate expert is to create and maintain a personal brand that captures who you are, what you do and what makes you unique.  Creating a brand is not only used to gain attention, but to show your target audience that you can provide a solution to your clients’ real estate problems.  It is important that you truly understand the needs and desires of your prospects and customers, and then integrate that strategy throughout your business and marketing materials.
http://rismedia.com/wp/2008-04-09/personal-real-estate-branding-staying-consistent-to-stay-ahead-of-the-crowd/

Additional articles that you may find of interest:

Bush, House jockey over foreclosure fix
http://money.cnn.com/2008/04/09/news/economy/congress_housing_relief/index.htm?postversion=2008040918

Mortgage applications rise, fed by U.S.-backed lending
http://www.usatoday.com/money/economy/housing/2008-04-09-mortgage-demand_N.htm

To Preserve Home Equity Help Your Neighbor
http://online.wsj.com/article/house_talk.html

Real Estate Marketing Strategies: How to Stay Positive in Today's Market
http://realtytimes.com/rtpages/20080410_staypositive.htm